You don't want to be trotting out your sacred cows when Dan Ariely is around. He has a natural desire to dispel our belief in our rational, calculating minds. And he's got the experiments to prove it.
I had the privilege to interview Dan, the author of Predictably Irrational: The Hidden Forces that Shape our Decisions and the Predictably Irrational Blog for the Bootstrap Network. I run the Marketing subgroup, who sponsored the event.
You can hear the interview with Dan Ariely in its entirety on the the Bootstrap Austin Blog.
In this blog I expose something similar, though my idea is less brilliant than Dan Ariely's approaches. The Spanish university is very bad, I am sorry.
ReplyDeletehttp://misproyectosacademicos.blogspot.com/