Thursday, August 21, 2008

Content Marketing with Joe Pulizzi and Joel Granoff

While I'm listed as one of the ever-knowledgeable experts on this upcoming Webinar on Content Marketing, I'm really coming to learn something. I hope you will, too.

Joe Pulizzi is the co-author of the book Get Content. Get Customers. He's also the founder and CCO (Chief Content Officer) for Junta42, a site that is all about content and content marketing. Let's just say, he knows content and he's got the community to prove it.

Joel Granoff is the founder of Be Greeted a company that uses one of the most intimate kinds of content you can use to generate leads: chat. This is the online equivalent of having sales people walking your Web site, ready when someone's really close to making a decision. Now, that's content.

Now, put these guys together with yours truly, tell them that they can't use bulleted slides, and what do you get?

A really interesting conversation about the state of the art on content marketing. We call it "Right Content. Right Response." and it's coming to a computer near you on August 26.

We're unscripted and we're going to dig into the nitty-gritty with examples and case studies; you know, stuff you can use.

Get out your hard questions and join the conversation.

August 26, 2008
11:00am Central
Register to attend

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