Monday, September 08, 2008

The Case For Personas

Can you use personas to help you make better decisions about your site, strategy and content even if you're not a Conversion Scientist?

Well, I think so.

This is a short excerpt (13 minutes) from our Webinar Right content. Right response. I think you could use the Decision Mode and the Generation of your most important visitors to craft more engaging content on your site.

It's worth 13 minutes to find out, isn't it?

The slides that accompany the discussion are:


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