Non-linear Marketing?

Greg Wilson offers an intriguing perspective on a non-linear marketing--new term to me--and how agencies are going to have to change to deal with it. First of all, Greg states that non-linear marketing is digital and therefore measureable.

Failure will no longer be lucrative.

This has significant implications for those of us offering audio marketing:

As digital data are monetized, agencies will start to be held accountable for how well their work involves the viewer. Good work -- engaging work -- will be worth more than bad work. Time spent with a commercial will be more valuable than the number of people who watch it.

Read What Nonlinear Isn't