Monday, March 13, 2006

Non-linear Marketing?

Greg Wilson offers an intriguing perspective on a non-linear marketing--new term to me--and how agencies are going to have to change to deal with it. First of all, Greg states that non-linear marketing is digital and therefore measureable.
Failure will no longer be lucrative.
This has significant implications for those of us offering audio marketing:
As digital data are monetized, agencies will start to be held accountable for how well their work involves the viewer. Good work -- engaging work -- will be worth more than bad work. Time spent with a commercial will be more valuable than the number of people who watch it.
Read What Nonlinear Isn't

No comments:

Post a Comment

Subscribe and Share