In my first post to this blog entitled
I GET IT! Now what? I stated that the
getrati--those marketers who get that marketing isn't about looking good and shouting loud--had three choices when working for a company that doesn't get it:
- Go work somewhere that you can do "got it" work--like by yourself.
- Do "got it" work where you are and hope no one notices until the proof is in.
- Squelch your gotism and wait for the powers above to get it (which usually occurs immediately after it's time to "get" something else).
At the time I posted this, I was squarely on the path #1 after failing miserably at #3.
My criteria were simple. Find a company that:
- wasn't bewildered by technology
- had an entrepreneurial spirit
- had a strong idea of who they were as a group of people.
The ideal company would already know that they wanted to build a community, but I realized that taking a stand on this could add two years to my search.
In early April, I chose
Blue Fish Development Group. Oddly enough, they chose me too.
Blue Fish is a technology consulting firm. Check on #1.
Blue Fish was a six-year-old self funded startup that was profitable. Check on #2.
Blue Fish has a high level of what
Patrick Lencioni calls "Organizational Clarity." Check on #3.
They didn't know they wanted to build a customer community, but
they had inadvertently started one already.
Next time: Getting the job: Massey Marketing Manifesto.
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