Tuesday, July 06, 2010

B2B Risk Reversal Tactics

Even in business-to-business lead generation, you can “reverse” the perceived risk of completing a form. Risk reversal is an important part of conversion rate optimization.

In general, you can reverse risk by

  • Telling prospect how you will treat their data
  • Telling prospects what to expect if they complete the form

Read about Risk Reversal Tactics for B2B Lead Generation.

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