Thursday, June 24, 2010

A Focus on ROI is Good for Social Media

How many times do you have a great conversation in the social space only to find the company’s Web site opaque, posing, and irrelevant?

Social media won’t work if we’re transparent in our social graph and obsequious everywhere else.

Let’s encourage businesses to put content out that draws people to their Web site. They will quickly begin to realize that certain content works (educational, entertaining content) and certain content does not (home pages with self-aggrandizing copy).

ROI is the great informer for these companies.

Read more at The Conversion Scientist

1 comment:

  1. There are various proponents of social media that adds value to the business.


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