I've posted my presentation from the Innotech eMarketing Summit over at The Conversion Scientist.
The presentation will take you through a process from which you will learn the Web Marketing Pattern that your Web site matches. This is based on what your visitors are trying to accomplish and what your business needs to accomplish.
I then identify three key strategies for each type of Web site that -- I believe -- you must get right in order to convert traffic to leads and sales.
You'll find the audio and the slides over at The Conversion Scientist. Don't miss a post.
Picture courtesy Brian Combs of Apogee Search
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