Monday, November 24, 2008

Are Your E-mail Superstitions Getting in the Way?

The Maneki Neko, or Lucky Cat

If you’re considering investing in a social marketing campaign, and you haven’t nailed your e-mail strategy, you may be investing in the wrong place.

Over on The Conversion Scientist, I present the five superstitions that keep businesses from making the most of e-mail, and do my best to debunk them.

E-mail is perhaps the most cost-effective way to communicate with qualified prospects for your business. It is far more measurable than almost any social media marketing strategy. And, e-mail is the biggest social network on the planet.

Will you let go of your superstitions?

Help me out. You can vote for this story on Junta42 and on Sphinn.

Photo courtesy zettmedia via stock.xchng

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