Are Your E-mail Superstitions Getting in the Way?

If you’re considering investing in a social marketing campaign, and you haven’t nailed your e-mail strategy, you may be investing in the wrong place.

Over on The Conversion Scientist, I present the five superstitions that keep businesses from making the most of e-mail, and do my best to debunk them.

E-mail is perhaps the most cost-effective way to communicate with qualified prospects for your business. It is far more measurable than almost any social media marketing strategy. And, e-mail is the biggest social network on the planet.

Will you let go of your superstitions?

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Photo courtesy zettmedia via stock.xchng