I was recently pointed to a post from March on The Consumerist stating that Best Buy was behaving poorly by developing personas of their most profitable buyers.
Those of us that know the power of Personas won't be surprised that Best Buy does this. In fact, I wondered what took them so long.
Read my take on the "controversy" and view their personas on the NEW Conversion Scientist blog.
Best regards,
P.S. Did you get a chance to check out the ConversionCast? Do you want a ConversionCast done of your home page or landing page? Simply submit your page and we'll let you know.
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