Monday, August 04, 2008

Conversion Science Enters the Common Language

It seems that Conversion Sciences is succeeding in changing the word "conversion" from a metric, e.g. "conversion rate" to a practice and a science. has a great domain, but they seem to need a "Web Optimization Specialist."

We're looking for someone who loves the web and loves its measurability to become a Web Optimization Specialist. You'll get to work with web analytics, multivariate testing and conversion science. This is a unique combination of technical, analytical, and marketing expertise.

This comes on the heels of my post about the unfair advantage the Director of Conversion position gave one company.

I'm also pleased that they don't see conversion science as including web analytics and multivariate testing. Conversion science is about understanding your visitors, knowing their stories, and creating content and experience to deliver what they are in need of. Analytics and testing are some of the tools we use.

If you want to join the next wave of demand in your marketing career, apply to via VentureLoop.

If you're with a company that wants to know what the next key skill set in online marketing will be, call me at Conversion Sciences for a chat.

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