Simple Words, Hard to Do.

This is a great way to spend 48 minutes. If you are in Marketing, I assume you know who Seth Godin is. If you don't, you can correct this excruciatingly blatant oversight by checking out Seth's blog. I reference him rather frequently because I like what he says and I like how he says it. This is the first time I've seen him "live" and I wanted to share. Thanks to Vern Harnish for the reference.