We've started an interesting thread over at The Conversion Scientist on Social Conversion. What is Social Conversion? How is it different than classic Conversion strategies, such as Landing Pages?
The post, Drilling in on Social Conversion Strategies, was inspired by a collaboration between me and Dave Evans, the result of which appears in his most recent ClickZ article, Social Conversion: Taking Step Two.
I'll be starting my own ClickZ column in January focusing on Behavioral Marketing. Needless to say, I am both excited and intimidated by the thought of joining some of the brightest people in marketing over at ClickZ.
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