Friday, February 01, 2008

The Importance of Story Telling

Just a program note that Austin Business District Magazine's BD Tech Daily has picked up a post I did on the Bootstrap Network blog. In it I discuss how David Ansel, the Soup Peddler built an amazingly loyal customer base by telling (and living) stories.

This is a great lessons for marketers.


If You're Selling to Humans, You've Got to Tell Stories

How did David Ansel build a business peddling soup around Austin? He sold something more valuable than good soup. He sold a story.



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