I think this estimate is low. Online ad spending is going to increase 13.4% over last year's levels according to TNS. Ad this to your prospectus if you're building a customer community and want to sell advertising as a revenue stream.
Aren't we going to have to accelerate things faster than this, though? I mean, this results in 7.2% of the ad spend going to online programs. Aren't people moving to a social/Internet media world at much faster rates?
Maybe 2007 is just another wait for the big guys (consumer packaged goods) to catch up with their consumers.
Thanks Marketing Vox.
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