How long is your Sentence?

No, this is not a conversation between Jeffrey Skilling and Kenneth Lay. I just stumbled across a site called 9Rules. Thanks to Kathy Sierra's Passionate Customer blog. 9Rules appears to be another content portal playing in the blogosphere, but I was intrigued by how quickly I got what they were about from their home page.

We highlight the very best web content in the world, and package it in a nice bow for you to unwrap.

The Inference? That they are doing some editorial on the blogosphere and with their member blogs. It tells me in a sentence that I will get filtered content, and all I have to do is explore their site to see if it fits me. This comes adjacent to an AMA presentation that we produced on HearThis.com called "The Elevator Speech: What do you do and why should anyone care?" by Andy Craig at Fair Share Consulting. So, what is YOUR sentence. Expanding on Andy's presentation, I think it is important that your sentece first state what you are about. His example of client Golfsmith: We are a candystore for golfers. Beautiful. Mine? I'm dedicated to creating marketing programs that are themselves a valuable service. Or it should be. As an Andy Craig elevator speech, mine would look something like this:

I'm dedicated to creating marketing programs that are themselves a valuable service. What that means is that I create marketing programs that first make my prospects' lives better, easier and more fun. For example, I work for Powered which creates online consumer education sites for major consumer brands. Visitors love the free courses and become loyal to our clients' brands.

What's your Sentence?