Why now?

A fitting description of powerful customer chaos from the Customer-made blog. Thanks James Cherkoff.

These fickle, wired, empowered, informed, opinionated and experienced holders of a MC (Master in Consumerism) are getting used to 'having it their way', in ANY way imaginable, which includes wanting to have a direct influence on what companies develop and produce for them.

If you think about it,this is how corporate buyers have been for...ever. Don't expect them to ignore this power of information. We're not just talking about consumers here.