tag:blogger.com,1999:blog-10592935.post5485843802515096209..comments2019-06-10T03:46:01.342-07:00Comments on Customer Chaos Labs: Free Copywriters to Do What They Do BestBrian Masseyhttp://www.blogger.com/profile/04046124512823741822noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-10592935.post-65446306643568130082008-12-04T21:27:00.000-08:002008-12-04T21:27:00.000-08:00Amy, your story is the same I hear from other copy...Amy, your story is the same I hear from other copywriters. Portfolios just don't cut it when the person reviewing the copy thinks their site has to sound so "corporate." Copywriters, more than designers, can increase conversion, leads and sales. Your pitch needs to incorporate bottom-line benefit.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10592935.post-26389119630145503942008-12-04T06:45:00.000-08:002008-12-04T06:45:00.000-08:00Brian, I can't agree with you more! As a FT freela...Brian, I can't agree with you more! As a FT freelance copywriter for the last nine years, I can't tell you how many times I've been asked to justify rates. But what I'm writing - what I'm helping the client sell - puts money in their pocket, as long as it's compelling copy.<BR/><BR/>I also think that EVERY website project should include persona development - a valuable and critical piece of the puzzle, especially when it comes to conversion projects. Thanks for the forum - great idea! And I'll take the challenge any day! :)Anonymousnoreply@blogger.com